The Number 1 question we get asked by new clients when we are discussing a Dark Social marketing campaign for them is ‘Will it scale’?
The answer is yes, it will. At least if you do it the Frictionless way.
The idea of scaling in Dark Social is a very valid one and one that organisations may initially struggle to understand. We have been running dark social groups at scale using our experience and proprietary systems. This allows us to create and manage groups on WeChat and WhatsApp and achieve aims such as turning individuals into superfans, giving them tailored experiences and capturing distinct market research.
When you create a Dark Social group with Frictionless, we advise you on the appropriate size of the group to create a sense of intimacy so people’s voices aren’t lost and make sure you get the results you need. That way we can run campaigns that reach thousands, if not tens of thousands of people.